Portfolio — Ekaterina Galbraith

Featured Client · Contemporary Interior Design · Boston

Casa Design Group

Content Director & Social Strategy, 2025 – present. A European-influenced design studio whose in-person work is exceptional, and whose audience largely lives offline — the mandate was brand awareness and reach, not follower count.

All content created from scratch on-site — photography, video, graphics, and copy — managed end to end through posting and paid promotion
Cohesive visual identity across Instagram and LinkedIn, aligned with the brand's European design ethos
Reels filmed and edited on location, showcasing product, texture, material, and showroom atmosphere
Editorial calendars, caption frameworks, and audience targeting for a design-conscious, high-net-worth clientele

15.3KViews, single Reel

ActiveOngoing client

2025–Present

Casa Design Group interior content, styled detail

Case Study · Luxury Confectionery · Dubai

Pauline Cake Dubai

Full social media management, 2022 – 2025. A premium cake studio with an exceptional product that hadn't yet translated online. The brand needed content reflecting its Dubai luxury positioning — aspirational, polished, and built to drive engagement at scale.

Built a clear visual direction and premium brand presence across the full feed
Created all photo and video content, highlighting craftsmanship, texture, and atmosphere
Introduced short-form Reels making the product feel dynamic and desirable
Shaped captions and storytelling frameworks for the Dubai luxury market

200K+Followers

1M+Single reel

25%Engagement

500K+Top reels

Pauline Cake Dubai confectionery content

Case Study · Luxury Hospitality

Loona Restaurant

Visual content, menu design, and brand creative for an upscale Italian restaurant with a refined visual identity and elevated in-person atmosphere. The role: translate that premium editorial experience into content, so every guest-facing touchpoint felt consistent and distinctly branded.